Momma Goodlander

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Get Noticed! Social Media as a FREE tool

How do I get my blog noticed and attract followers?  What are the best ways to utilize social media as a successful marketing tool for your company or business?  

Upon the recent creation of my blog, I have noticed that it has not attracted much attention.  I don’t think that my content is too far off from others with similar blogs, but the traffic has been minimal.  I have noticed that when I post a link on Facebook, I get a spike in the number of visitors. However, it certainly hasn’t taken off.

If you are a new blogger, like myself, you may be wondering: How can I get noticed?

"If You Build it They Will Come..."

I did some researching and found that the old saying “If you build it, they will come” is not true when it comes to starting a new blog.  There is much more involved, but the good news is that it doesn’t have to be expensive to get your blog out there.  Although it does take time, connections, and research.

As a business management student, I have studied “Big Data” and other online marketing capabilities being utilized today.  However, I really wanted to find out more about the different ways companies are using social media and what it takes to have a successful online presence that recruits and retains customers, motivates followers, and drives traffic.

There are actions that are essential when doing business via social media.  Simply having a Facebook page or Twitter account will not work if you don’t have a strategy, unique content, and a plan in place. There are multiple other social media sites to use as well: Instagram, LinkedIn, and Pinterest.  There are also sources of free and paid advertising on social media sites, but where do you start?  What is the best response social media tool to attract more potential customers or viewers?

Companies today use social media to create consumer awareness and “trigger” purchases. Utilizing social media in the right way creates a “meaningful competitive advantage”, according to Mike McKee, the author of the article titled “How to run an effective social media program” on Bloomberg.com.  Getting involved in these areas gets you ahead or “nose to nose” with your competitors.  You can also use these tools to help your blog to take off and get noticed.

Mike McKee also mentions that smart business owners realize that this is a way of doing business, not just a project or initiative. Many companies get fired up and jump right in, but become discouraged because they didn’t have the proper strategies in place.  It is best to plan out your strategies or campaigns so that you start strong and stay ahead of the game.

Isn’t it best to post the same thing on each social media site so that all audiences see it? Also, shouldn’t I be sure to get on all social media sites to get the most exposure?   

No, it is important to differentiate your content based on the platform.  Not only that, it is not necessary to be on all platforms, at least not at first.  It is better to have a couple of well-ran social media platforms than several that are all using the same content or hardly being used at all.

There are 3 basic strategies to follow in order to succeed:

SMART

Strategy 1:  “Strategy First”

Take into account the characteristics of the business and match them with the proper platform and content.  Begin by understanding each media platform’s strengths and weaknesses.  Many companies post the identical content on each platform without understanding that they are different and this makes them look unintelligent.  Not every platform has to be jumped on all at once, you should first learn more about each of them and in what way they can benefit your company.  Then select a platform or two to begin with that best suit your business goals and go from there.  Next, differentiate the information that you share on each site so that it best captures the users of that particular social media site.

There are many pros and cons of each social media channel.  The best way to start would be to consider the top 6 and compare them.  This will help you determine which avenue to take to get started.

Facebook Traffic

Attract traffic with Facebook Page

  • Facebook
    1. Pros: 1 billion people, which largest most popular social network, low-cost marketing, lots of traffic, great for planning events, and generating buzz.
    2. Cons: Low business page visibility (only 16%), always changing, very little control over the platform and it is time-consuming to market effectively.
  • Twitter
    1. Pros: Great customer service, real-time marketing tool, low-cost, easy to connect with users and groups, hashtags make it easy to target audiences, and huge networking opportunities.
    2. Cons: Little structure, overwhelming, restricted characters on “tweets”, and a high frequency of spam.
  • Google+
    1. Pros: Easy to navigate, SEO (search engine optimization) priority, simple design, and segmented audience using circles.
    2. Cons: Not as popular as Twitter/Facebook, newer channel & growth is small.
  • LinkedIn
    1. Pros: Great B2B marketing, great recruitment tool, low-cost marketing, and can build credibility.
    2. Cons: Free version is restricted, paid version is expensive, limited interaction, very time-consuming to build credibility, and delayed sharing of information.
  • You Tube
    1. Pros: SEO priority (second to Google), low-cost marketing, global access, easy to create and share, video content is popular, and educational videos boost leadership.
    2. Cons: Videos can attract negative comments, tough to measure results, bothersome ads, and time-consuming rules.
  • Pinterest
    1. Pros: Powerful traffic referral source, visually appealing, represents products well, audience loves to buy (mainly women shoppers), and it is the highest growing social media channel today.
    2. Cons: Re-pinning doesn’t guarantee a click to your site, challenging for non-visual audiences, woman based audience so not for everyone, there may be copyright issues, and business is not the focus.

Social-Media-PROS-and-CONS

So, as you can see there are many things to consider before jumping in with both feet.  If you are selling a product geared towards men, you may not want to begin at Pinterest, since the majority of users are women. However, if you are sharing recipes or selling the latest summer clothing trends, it may be one of the first places to start advertising.

Processed with VSCOcam with f2 preset

The social network site which you select should fit the criteria and the culture of your company.  Maintaining a social network site is time-consuming and you want to get it right so that you attract followers and succeed.  Jumping onto all sites at once may be overwhelming and having enough different content for each site will be a challenge.

Strategy 2:  “Content is King”

Plan your strategies ahead of time and develop content that will keep you paddling. Use web-based services to manage content and help develop these strategies based off of the consumer. Your metrics should grow as your program grows, start small and make sure your budget allows for allocating money to social media.

Strategy 3: “Success takes time”

Somebody needs to continue to watch what’s trending, continue developing content, adding posts, editing the site, and responding on the platforms.  Allocate time to creating the content, especially if you’re going to have a blog.

Some Free web tools include:

  • YouTube (GOOG)
  • Flickr (YHOO)
  • Digg
  • Metacafe
  • Stumbleupon
  • Technorati
  • icio.us
  • Kaboodle
  • Fark
  • Furl
  • Swik
  • Mixx

9 Social Media Monitoring Tools (these are not free tools)

Businesses must evaluate and decide which tool is the right fit for their company prior to investing any money.  The tool that works best for one organization may not be the perfect match for another.

A free comparison guide to these products is available for download on www.hubspot.net.   Once you’ve established what you company is looking for in a content tool set, this guide will help you select which one would be the best choice.

hubspot-logo-dark(1)

Many business owners think that their business is too small and that it’s not worth their time to worry about social media platforms, but that is not true.  It is a great opportunity to find customers online. An article on bloomberg.com compares it to riding a bike.  It’s difficult at first, but once you get the hang of it you can get to where you want to go in a hurry and enjoy doing it.  Not only is social media FREE, you don’t have to spend any money to get your content out there.  Of course, it does take time though, but now the majority of businesses are getting in the game and you don’t want to be left behind.

funnel-1-1

Bloggers, much like businesses, need to utilize these social media platforms to get noticed. It takes more finesse than simply writing brilliant posts.  A successful blogger will advertise their blog posts and need to connect with users on different platforms, based on their targeted audience and niche, in order to attract viewers or followers. According to www.marketingland.com there are 5 FREE ways to get your blog noticed:

blogTraffic

Increase Blog Traffic

  1. Visit other sites in your niche. Then promise them unique and brilliant content that they can post on their site. This is called “Guest Blogging”.  Getting your link on a popular site that is similar to your own will attract traffic.
  2. Share your posts on the high traffic social media sites: Facebook, Twitter, Pinterest, Google+, etc. This will help drive traffic and site recommendations.
  3. Participate in the communities where your desired traffic already meets. If they love your content they will share it and others will follow.
  4. Take advantage of “Free to use” sites. These sites such as, WordPress, Tumblr, Blogger, etc. help you get your content published out on the web and have SEO that is fairly descent.
  5. Leverage market leaders by finding them and getting in front of them. Share your content with top podcasts, magazines, or forums in your target areas.  Getting in front of them is much easier than trying to get them to look at your blog.

It really only takes a couple of blog posts to go viral and you’re on your way, according to other bloggers (such as http://www.mujiburrahman.com).

Crazy Traffic

Blew up my blog

If you are the owner of a small company or blog, simply start by taking on just one new media site per month and watch your viewers or customer base grow.  Affiliate marketing, online exposure, social networking, and web-based tools are waiting for you, all you have to do is use them and the possibilities are endless!

socialmedia

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Learn more about this topic at the following

Sites Referenced:

http://www.bloomberg.com/bw/articles/2013-03-20/how-to-run-an-effective-social-media-program

http://www.pr2020.com/blog/social-media-monitoring-tools-comparison-2012

Free guide to media monitoring tools

http://cdn2.hubspot.net/hub/883/file-1318984189-pdf/Downloads/PR_2012_-_SM-Monitoring-Comparison-1_Sheet1.pdf?t=1429626902942

http://wordviewediting.com/pros-cons-of-6-social-media-channels-infographic/

http://www.bloomberg.com/bw/stories/2009-01-16/why-social-media-is-worth-small-business-owners-timebusinessweek-business-news-stock-market-and-financial-advice

http://marketingland.com/5-free-ways-to-get-your-new-blog-noticed-38658

http://www.business2community.com/social-media/pros-and-cons-of-the-top-6-social-media-channels-infographic-0365442

http://www.tipsonlive.com/2015/03/how-to-get-blog-traffic-from-facebook.html

http://www.mujiburrahman.com/tag/blog-traffic/

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This entry was posted on May 4, 2015 by .

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